Quick understanding of PPC Advertising
PPC advertising aims to touch basic aspects of PPC marketing. It is a digital marketing strategy used on a large scale by advertisers and firms to invite traffic and convert it in potential customers. One of the common types of PPC you may have noticed is when you search any keyword on your search engine, […]
7 Easy Ways to Increase Website Traffic
Getting more traffic on your website can seem like a very tedious and technical job. Even though, there are certain technical aspects to increase website traffic, there are other amazingly simple things that you can do to get the same results. More traffic on website means more people have visited your website and are interested […]
Top 5 Digital Marketing Trends for 2021
Listing the Top 5 Digital Marketing Trends for 2021 is a tough job. Digital marketing has taken a leap jump in 2020. Predominant reason for this is the pandemic. The lockdown was imposed almost everywhere in the world. Most of the businesses were closed down. People are forced to stay indoors. According to the World […]
World TV Day (2020): 4 advantages of running the TVCs
On World TV Day, if you ask, ‘who doesn’t like to watch TV?’ then the answer may be a mixed response. But if you would have asked the same question in the last decade, then the majority of the audience would have been in favour of watching TV. We try to dig into the changing […]
Is email marketing becoming obsolete?
One of the most ignored fields from the newbies in digital marketing is ‘email marketing’. In the era of social media where instant contents are developed and consumed in seconds, skills needed for email marketing take a dedicated time to master. Then, is email marketing becoming obsolete? Certainly not! Social media sites may come and […]
7 Tips for Effective Blog Writing
Have you ever wondered if you could do effective blog writing that sells? Well, if you are still wondering, this article may give you that answer A blog is a type of content present on a website. Let’s first understand what is called ‘content’ in terms of website. Content is any material you put on […]
Work from Home: Possibilities and Challenges ahead
When the entire world is grappled by the novel SARS-CoV-2 virus, business houses are churning on the possibility of distributing most of their work to employees at home. Currently, it may not be possible, especially firms in the manufacturing sector to adopt this change, but slowly and surely they are also thinking about the way […]
Top 5 generic products to see new growth in demand
In the COVID-19 pandemic more than half of the world is currently at the lockdown. And the rest has slowed down its economic activities to a greater level. In recent years, there could have been different reasons for economic slowdown in various countries, e.g. subprime crisis, Arab spring, demonetisation in India, but more or less […]
Impact on brand loyalty post COVID-19
The entire world is undergoing the grim of COVID-19. Most people across the world are under lockdown and there is very less movement outside. This moment has never been thought of by anyone. There is trouble in transport, movement of essential goods, lack of medical services for those who require them the most. But how […]
Introduction to ‘what is’ of digital marketing
If you are here, you have heard of digital marketing and lot of digital marketing terms before. And interested in knowing what does each mean and how you can use it for your business. Also, what does a good digital marketing strategy really mean? This article series will answer all the doubts you may be […]